There are a variety of methods that you can use to get your message into the marketplace to let your target market know that you exist and what you have to offer them.
The mix of methods that you use and where you use them will be determined by:

  • WHO YOU ARE AIMING TO FIND;
  • WHAT THE BEST WAY TO COMMUNICATE WITH THEM IS;
  • WHAT YOU WANT TO SAY; AND
  • THE BUDGET ALLOCATION SET DOWN BY THE CHIEF FINANCIAL OFFICER.

The following are some cost effective methods that you can use to market yourself and the products and services of You Pty Ltd. We will use the scenario that you have recently fired your last girlfriend and have decided to launch a marketing campaign to let the ladies in the area that you are single and ready to mingle.

  1. LET ALL YOUR FRIENDS KNOW THAT YOU ARE ON THE MARKET AND WHO YOU ARE LOOKING FOR
  2. SET UP A MANTASTIC PROFILE ON ONE OF THE MANY INTERNET DATING SITES USING YOUR MAN BRAND
  3. SAY “YES” TO THE SOCIAL INVITATIONS THAT COME YOUR WAY
  4. TAKE UP SOME NEW HOBBIES AND INTERESTS WHERE YOU MAY FIND YOUR TARGET MARKET LIKE YOGA, CYCLING, COOKING CLASSES, DANCE OR ACTING CLASSES
  5. INTRODUCE YOURSELF TO NEW PEOPLE
  6. INTRODUCE YOURSELF TO PEOPLE AT PLACES YOU USUALLY VISIT WHOM YOU HAVEN’T MET BEFORE
  7. GET INVOLVED WITH A CHARITY OR AN ORGANISATION
  8. GO TO A VARIETY OF BARS AND CLUBS. FIND ONES THAT ATTRACT YOUR TARGET  MARKET, DIFFERENT BARS AND CLUBS WILL ATTRACT DIFFERENT PEOPLE. IF YOU  KNOW WHO YOU ARE FISHING FOR THEN YOU CAN POSITION YOURSELF WHERE THEY WILL SWIM BY YOU,   …YOU WON’T CATCH A FRESHWATER FISH IN THE OCEAN.

Some fun examples to help you understand the various types of marketing

YOU SEE A BEAUTIFUL WOMAN AT A PARTY. YOU GO UP TO HER AND SAY, “I’M FANTASTIC IN BED.” THAT’S AN EXAMPLE OF “DIRECT MARKETING”

YOU’RE AT A PARTY WITH A BUNCH OF FRIENDS AND SEE A BEAUTIFUL WOMAN AND ONE OF  YOUR FRIENDS GOES UP TO HER AND POINTING AT YOU SAYS, “HE’S FANTASTIC IN BED.” THAT’S AN EXAMPLE OF “ADVERTISING”

YOU SEE A BEAUTIFUL WOMAN AT A PARTY. YOU GO UP TO HER AND GET HER TELEPHONE NUMBER. THE NEXT DAY YOU CALL AND SAY, “HI, I’M FANTASTIC IN BED.” THAT’S AN EXAMPLE OF “TELEMARKETING”

YOU’RE AT A PARTY AND SEE A BEAUTIFUL WOMAN. YOU GET UP AND STRAIGHTEN YOUR CLOTHES AND MAKE SURE YOUR SHOP FRONT IS IN PRISTINE CONDITION. YOU WALK UP TO  HER AND POUR HER A DRINK. YOU SAY, “MAY I,” AND REACH UP TO STRAIGHTEN HER REMOVE A HAIR FROM HER SHOULDER, BRUSHING YOURSELF SLIGHTLY AGAINST HER ARM, AND THEN SAY, “BY THE WAY, I’M FANTASTIC IN BED.” THAT’S AN EXAMPLE OF “PUBLIC RELATIONS”

YOU’RE AT A PARTY AND SEE A BEAUTIFUL WOMAN. SHE WALKS UP TO YOU AND SAYS, “I HEAR YOU’RE FANTASTIC IN BED.” THAT’S AN EXAMPLE OF ”BRAND RECOGNITION”

YOU’RE AT A PARTY AND SEE A BEAUTIFUL WOMAN. YOU TALK HER INTO GOING HOME WITH YOUR FRIEND. THAT’S AN EXAMPLE OF BEING A “SALES REP”

YOUR FRIEND CAN’T SATISFY HER SO SHE CALLS YOU. THAT’S AN EXAMPLE OF “TECHNICAL SUPPORT”

YOU’RE ON YOUR WAY TO A PARTY WHEN YOU REALIZE THAT THERE COULD BE BEAUTIFUL WOMAN IN ALL THESE HOUSES YOU’RE PASSING. SO YOU CLIMB ONTO THE ROOF OF ONE SITUATED TOWARD THE CENTRE AND SHOUT AT THE TOP OF YOUR LUNGS, “I’M FANTASTIC IN BED!”  THAT’S AN EXAMPLE OF “SPAM!”